so wrong
In normal times, the new album from Magic Island would have gone on tour. But this past year we had to bring a tour to the album. Neukölln, Berlin - the streets that inspired the record’s narrative - was also where we held an immersive, mixed media exhibition. QR code portals around the neighbourhood unlocked a track from the album and a unique piece of art in collaboration with a Berlin based artist, with each track getting its own reinterpretation.
The kick-off music video (directed by Fares Hamade) is based on real voice notes of the ex-relationship that inspired much of the album. It depicts Magic Island driving through the same streets that the exhibition would appear in; reality and fiction merging into one.
Created alongside Elena Peters-Arnolds. Read more about it in Clash Magazine or NBHAP.
graphic design by studio yukiko based on album concept “so wrong”
performance by esben weile kjaer based on "bury me alive"
jewelry by christine rothe / troilli couture based on "wicked game"
graffiti by the magic rosa based on "bury me alive"
painting by ellen antico based on "closer"
t-shirt by t_estimony / filip samuel berg based on "lovesong for a broken heart"
video art by joseph kadow / malina heinemann based on "jeopardize"
tattoo by sayuri chetti / tat2ri based on "give n take"
performance by rachel maio based on “million ways”
thong by lou de betoly based on “empire of desire”