pool
POOL is a rental service for high-end menswear. We created their identity and helped launch the brand POV, which is all about bridging the tension between wanting to wear more…yet waste less.
![pool_logo_purple_yellow_4.png](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/273fece0-8521-4c66-81ca-8a021c1c8ac5/pool_logo_purple_yellow_4.png)
![pool_logo_yellow_blue_4.png](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/b69d908e-045e-4735-b2dd-29839a8aa0ec/pool_logo_yellow_blue_4.png)
![pool_logo_green_pink_4.png](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/f9a3c2b0-6788-4f06-8e56-58e72768b2f1/pool_logo_green_pink_4.png)
![pool_logo_black_4.png](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/88e54f33-6040-41a0-a5af-4361a1cd9fcf/pool_logo_black_4.png)
![logo_1.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/c972dfc6-ef22-4964-8cea-58142d6f42d7/logo_1.jpg)
![logo_2.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/0df2d3cf-ea59-4827-aa06-1d9967dfcdf8/logo_2.jpg)
![5-yours-plak_1.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/10ec129c-346c-4db1-b13c-d8f90509ce0c/5-yours-plak_1.gif)
![2-used-fresh-plak_1.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/25ebf244-6e81-4173-9eef-99d654f7c8e0/2-used-fresh-plak_1.gif)
![3-hyped-timeless-plak_1.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/30e25207-899e-4022-a579-e17c9cca8120/3-hyped-timeless-plak_1.gif)
![1-selfish-selfless-plak_1.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/304c9fee-22cc-48c5-a0cd-ecc6b2339f2e/1-selfish-selfless-plak_1.gif)
![4-conserve-consume 2-plak_1.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/0d39bf0a-84a6-4a0f-90fa-500360533f79/4-conserve-consume+2-plak_1.gif)
![6-infinite-pieces 2-plak_1 copy.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/f82e44b6-dfb8-462d-859e-dfc7b07d524d/6-infinite-pieces+2-plak_1+copy.gif)
![pool-posters.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/49dfb645-7124-4be6-8f53-22aa0525992e/pool-posters.jpg)
![_v2_web2020_pool3.png](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/3ebedf61-674c-410f-af27-9a6fc3f5c94e/_v2_web2020_pool3.png)
camper / café camaleon
I worked with the crew at Yukiko to develop the voice and brand identity for Camper’s new restaurant in the heart of Berlin-Mitte, Cafe Camaleon. We thought, for a creature who changes themselves so often…how can they ever know who they really are? Thus the existential camaleon was born.
![IMG_5674 copy.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/98c0d657-d0ed-409b-99df-24023b279ecf/IMG_5674+copy.jpg)
![IMG_5675 copy.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/6d1ea5ab-f2f5-420b-a4ab-4807a5752da3/IMG_5675+copy.jpg)
![IMG_2358.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/e7187d36-1514-4ef6-b4f9-92c6d3157add/IMG_2358.jpg)
![IMG_2353.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/9abe2df5-df2b-4ace-af0c-9bae64504be3/IMG_2353.jpg)
![camaleon-instagram-posts8.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/5ce35c3e-44df-4c33-9544-1c7fdd8d30fd/camaleon-instagram-posts8.jpg)
![camaleon-instagram-posts11.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/54dfe250-9183-4352-807c-42eee5d7be10/camaleon-instagram-posts11.jpg)
![camaleon-instagram-posts3.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/f34bf214-d576-44fc-9822-230e348bdd99/camaleon-instagram-posts3.jpg)
![camaleon-instagram-posts7.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/faa979e9-7706-48b2-a4cd-2a0e72fe44fa/camaleon-instagram-posts7.jpg)
![camaleon-instagram-posts4.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/5a9b0a94-7919-4e3b-90fc-c8b711ea2636/camaleon-instagram-posts4.jpg)
![camaleon-instagram-posts12.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/9ab428b0-d3b8-4b26-8580-70ce97d6b776/camaleon-instagram-posts12.gif)
![camaleon-instagram-posts6.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/806fbd1d-8e8d-4d1b-9e55-35b2c0d10bad/camaleon-instagram-posts6.jpg)
![camaleon-instagram-posts.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/cdd77e16-a41e-44de-8603-d7510dab2f24/camaleon-instagram-posts.jpg)
![camaleon-instagram-posts5.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/2cdf4b42-1077-4a9a-9957-5ef29bac3e76/camaleon-instagram-posts5.jpg)
![camaleon-instagram-posts9.gif](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/c5dd3a02-e17e-4911-9956-0c68609d75d5/camaleon-instagram-posts9.gif)
![DSC02967-copy-1536x2303.jpeg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/824f3437-78f1-4738-9ee5-43095fadfbe6/DSC02967-copy-1536x2303.jpeg)
![DSC02700-copy-1536x2303.jpeg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/15e7ca28-76f6-48f7-b714-29064dbe0ea7/DSC02700-copy-1536x2303.jpeg)
![DSC02425-copy-1536x2303.jpeg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/46a41848-61ac-420e-aadf-9cbe983300a3/DSC02425-copy-1536x2303.jpeg)
![DSC02551-copy-1536x1025.jpeg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/ea1e6dc6-43f0-400c-8311-a7696077b47a/DSC02551-copy-1536x1025.jpeg)
![DSC02845-copy-1536x1025.jpeg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/1485e498-489e-416b-891e-5d27e6c81d6c/DSC02845-copy-1536x1025.jpeg)
![DSC02761-copy-1536x1025.jpeg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/1506a7dd-597e-4e10-8eed-e68834fc0265/DSC02761-copy-1536x1025.jpeg)
![CAMPER BERLIN-0931.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/a4d1f736-b343-4360-af43-51535ab8f29e/CAMPER+BERLIN-0931.jpg)
![CAMPER BERLIN-1862.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/24c7571a-7848-497f-9cee-8aaf1583f516/CAMPER+BERLIN-1862.jpg)
![CAMPER BERLIN-1161.jpg](https://images.squarespace-cdn.com/content/v1/612237a6a245cb29c08dbede/51c24748-568f-4ae6-a56c-ceddc547f820/CAMPER+BERLIN-1161.jpg)