never still 2021
In 2020, travel changed forever. We collaborated with Patti Smith to usher in its new era through a visual poem and integrated campaign that inspired the world to get moving once again. The campaign also features other RIMOWA owners - Rihanna, Roger Federer and LeBron James - interrogating how our relationship with travel has evolved for modern times.
The work received a Wood Pencil at the D&AD. Read more about it in Muse by Clio.
Never Still by Patti Smith
Patti’s words, her first ever for a brand, were deconstructed and spread across the world through a variety of unique contextual placements, creating a global echoing of our message.
Placement in the iconic Café de Flore in Paris Saint-Germain, where Patti often frequented on her travels.
“Never Still” limited publication from AnOther magazine. Read more here.
Aside from composing the original score for the campaign, Jamie xx also created a RIMOWA mix with the theme of being Never Still.